(NBC News) Super Bowl weekend is a prime time to find deals if you're shopping for a new television.
More shoppers are picking TVs that are 65 inches or larger.
If you're planning to upgrade you may want to invest in a higher resolution 4K set with a wide viewing angle.
Tweaking the settings may also help optimize the picture for the game.
"It sounds probably counter-intuitive but don't use the sports setting, we think you should put it in movie or cinema mode going to give you a more natural lifelike picture," says Consumer Reports' Jim Willcox.
Audio is another consideration. The physics of razor thin displays can limit the built-in sound quality.
"Look to something like a sound bar, that will really enhance the whole audio experience especially when lots of people are crowded around the living room," advises Wired's Lauren Goode.