NewsMilwaukee Tonight

Actions

Hidden Gems: Saddle up and grab your cowboy boots from Rivera Western Wear

Shop sells hats, jewelry, boots, and so much more
Posted
and last updated

"Milwaukee Tonight" premieres Monday, May 10th at 6:30 p.m. on TMJ4

In the heart of the Hispanic community, is where I came across Rivera Western Wear.

Husband and wife team Teresa and Alejandra immigrated from Mexico more than thirty years ago.

"Our children grew up playing in the aisles of this store," said Teresa.

Being a "shoe freak," I was in heaven! Cowboy boots...yes please! Their traditional clothing is often seen at Milwaukee's Mexican Fiesta and rodeos, as well as on those who love adding some western flavor to their mix.

I asked Teresa how they were able to make it through the pandemic.

"At first it was very slow, but then people began coming in for our face masks, that's what saved us," said Teresa.

WEB EXTRA: Hidden Gems: Saddle up and grab your cowboy boots from Rivera Western Wear

Now, let me tell you a little bit of what you might find: An amazing selection of hats, jewelry, and a full line of clothing including handmade boots.

"We dress the entire family," said Teresa as I was spying the cutest pair of cowboy boots for babies.

While Rivera Western Wear is full of wonderful hidden gems, I must say the warmth of Teresa and Alejandra will keep you coming back.

Rivera Western Wear is located at 1002 S Cesar E Chavez Dr. You know I want to know what you think.

Report a typo or error // Submit a news tip

milwaukee tonight

News

Nominate your 'Hidden Gem' for Milwaukee Tonight

Milwaukee Tonight focuses on the people, places, and events that make the community special. From artists to architecture, food to festivals, neighborhoods to nightlife - this show is a nightly reminder that our city is filled with stories to be proud of. Watch weekdays at 6:30 p.m. on TMJ4.