MILWAUKEE — Many of us are familiar with the open working environment of Wantable Café, but did you know that behind the walls of the café lies the headquarters of Wantable, a fashion retail business?
Wantable is a try-before-you-buy personal styling company that is changing the way we shop for clothing.
Founder and CEO, Jalem Getz says, “Wantable actually started as a woman's make-up company similar to Birchbox. The company before that, Buyseasons, was an Internet retailer of costumes and kids party supplies. Personalization was at the core of what we’d done with kid's party Supplies. And we thought we could take the makeup concept and instead of just sending samples, we would send you specific products or your preferences. So, fast-forward 12 years later, we are a women's apparel brand that started as makeup, but don't sell women's makeup anymore.”
Instead, Wantable offers upwards of 10,000 different products for women and men. But what sets them apart is Getz's philosophy.
“We’re here to help our customers do incredible things. We view apparel as your style, a piece of who you are and your uniform for whatever you do, and I believe that if you’re comfortable in your clothes, you can be comfortable in your environment,” Getz said. “And comfort inspires confidence. And confidence is key to success in anything we do.”
Watch: Revolutionizing fashion shopping with try-before-you-buy personal styling
Here’s how it works: You log on to the website, create an account, and answer a few questions about your size, style, and preferences. Then, the talented stylists at Wantable select and send you seven items based on your answers. You then have five days to decide what to keep and pay for, and what to send back.
“You get to make all of the selections, everything from colors to patterns, and once you have filled out the quiz with us, you pay a $20 styling fee,” Ashley Carelton, Wantable’s director of customer experience, said. “But the great thing about that styling fee is it applies to anything you decide to keep.”
With an average price point of $50 to $70, free shipping, and easy returns on seven garments with five days to try them on in the comfort of your home before deciding what to buy and what to return, Wantable is perfect for the busy lifestyles of the fashion-forward consumer.
To learn more, visit their website.
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