MILWAUKEE — Brady Street will be festive on Saturday. The Brady Street Business Improvement District announced an Inaugural Winterfest & Holiday Market.
The event will go from 11 a.m. to 6 p.m. and will feature live music, local vendors, and even Santa Claus. Brady Street will be blocked off from Arlington to Warren for the event.
Michelle Eigenberger, the co-owner of Bandit MKE, will be selling clothes during the market. Eigenberger hopes that it draws in foot traffic in a season where customers can be sparse.
"In the winter, one snow day can tank the sales for a week," Eigenberger told TMJ4. "It can be a bit scary so we just want to make sure people don't forget about us small businesses."
Brady Street's BID says the festival also wants to highlight businesses that can be overlooked on a block that is known for its nightlife.
"We have a lot of daytime business here," said the BID's executive director, Michael Sander. "I think Brady Street gets a bad rap for nighttime partying. We do a lot of great things in the daytime."
Popular restaurant La Masa will also be participating in the event. They'll be selling hot sangria, other drinks, empanadas, and other gifts.
Watch: Brady Street Holiday Market looks to highlight daytime businesses on the block
Co-owner Megan Todd is excited for the neighborhood to come together.
"We all support each other's businesses all day and we're doing nothing more than to try growing the neighborhood in a positive light," Todd said.
For more information on the event, you can visit the BID's website.
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