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What making the NCAA tournament could mean for UWM's student recruitment and brand

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The University of Wisconsin-Milwaukee is playing in the Horizon League tournament tonight!

Milwaukee (20-14) will play top-seeded Oakland in the championship game, with an automatic NCAA tournament berth going to the winner.

Mark Kass, editor-in-chief at the Milwaukee Business Journal, joined TMJ4 News at 4 to discuss what making the NCAA tournament would mean from a brand and student recruitment standpoint.


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