UPDATE: In a statement released on Tuesday, Wendy's said it would not be introducing surge pricing at its restaurants.
"Earlier this month we issued our fourth quarter and full year 2023 earnings results and included an update on investments we are making in our digital business," Wendy's said in the statement. "One initiative is digital menuboards, which are being added to U.S. Company-operated restaurants. We said these menuboards would give us more flexibility to change the display of featured items. This was misconstrued in some media reports as an intent to raise prices when demand is highest at our restaurants. We have no plans to do that and would not raise prices when our customers are visiting us most."
ORIGINAL STORY:
In Today's Talker — Wendy's might become the first-fast food chain to introduce surge pricing.
The company's CEO announced the move during a call with investors last month. The concept is based on Uber's surge price model for ride sharing, which increases prices when demand is high.
So, that means hamburgers would likely cost more during the lunch and dinner rush.
Wendy's says it will begin testing surge pricing early next year.
You can watch the full Today's Talker above.
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