Friday is the coldest day of the year thus far, thanks to wind chills around minus-20. However, those in Milwaukee were ready.
"It's freezing," John Zei said. "My fingers are freezing off. This is bad."
Spending 20 to 30 minutes outside in temperatures like this can lead to frostbite. Many people were popping into Stone Creek on Downer to grab a much-needed hot cup of Joe.
"Going to fill it up on my way out, too," Miles Fox said. "Keep me warm, for sure."
Fox works as an automotive technician in Riverwest. He'll need the extra dexterity in his fingers Friday.
"I have some gloves on so my hands don't freeze," Fox said. "I always make sure I dress warm. I got an army commando sweater, long johns underneath and three pairs of pants, my coat and my hat."
"This sweater doesn't even have sleeves," local artists Skräuss said. "This is just a vest sweater."
Skräuss is on the other end of the spectrum. He made the trek with an overcoat and his normal clothes underneath.
"I think maybe people in Wisconsin are a little wimpy," Skräuss said. "I just don't go anywhere, or you walk really fast. A lot of ways to keep warm."