Lakefront Brewery is rebooting its brand with all new colors and logos, including the main company seal.
In a news release, the brewery said it is moving towards a more “focused” look to keep up with the changing craft beer market.
“Successful brands live in a very narrow space,” said Lakefront Brewery Brand Manager Michael Stodola, in a statement. “Over the next six months, Lakefront fans will see our transformation. It’s more about dependability, fun and an honest day’s work.”
The new packaging and logos will soon pop up on all Lakefront products this summer. Lakefront is also turning 30-years-old this year.
Along with fresh logos, the brewery is planning on releasing some new brews as well.
“We’re starting a new Double IPA series kicking off in July, as well as a new Single Hop (SHOP) series,” said Chris Johnson, Director of Business Development. “And look for a 30th anniversary beer, the Lakefront 30, and a Black Friday special reserve.”
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