MILWAUKEE — The Miller Holiday Lites display will transform Miller Valley once again this holiday season.
For the 16th consecutive year, Miller Valley at the Milwaukee Brewery will transform into a holiday wonderland. Visitors will be able to see 750,000 lights synchronized to holiday music, more than 1,300 feet of garland. and a beer keg tree made with 225 barrels of beer.
The Holiday Lites display will offer free brewery mini-tours to all visitors, discounts at the Miller Brewery Shop, and other special giveaways. In addition, visitors who are 21 and older can sample beer at the end of the tour.
The show takes place every Friday and Saturday starting Dec. 6 and going through Dec. 21. Shows begin at 4:40 p.m., end at 9:00 p.m, and are 20 minutes long.
Visitors are encouraged to bring a new, unwrapped toy to donate to Toys-For-Tots or a non-perishable item for Hunger Task Force.
In addition to the display and giveaways, Miller will also offer a number samples such as MillerCoors beers, ciders, and flavored malt beverages.
"Holiday Lites has become a staple tradition for families throughout Milwaukee and Wisconsin," said Kindra Loferski, Manager of Guest Relations. "We encourage everyone to come out, enjoy the show, and celebrate the season in Miller Valley."