MILWAUKEE — From one record breaker to another, Fiserv Forum is coming off a big weekend with the Marquette and Bucks games on Saturday, which set an attendance record.
More than 18,000 fans cheered on the Golden Eagles with 18,100 fans turning out for the Bucks game. The turnout (36,112 fans) broke the attendance record for a double-header at Fiserv Forum.
Now, the arena is going right into the Bruce Springsteen and the E Street Band concert Tuesday night, which set a record of its own.
Monday morning, both outside and inside Fiserv Forum, was off to a fast start. Crews were undoing the giant jigsaw puzzle that is an NBA court, all to prepare for the legendary Bruce Springsteen and the E Street Band.
Aurora Rodriguez is the Director of Booking at Fiserv Forum and is looking forward to hosting The Boss. The next 24 hours will be a blur, especially coming off a double-header on Saturday that broke attendance records. She says the next 24-36 hours will be "around the clock. It's a monster of a show with a lot of production involved."
Tuesday will be Springsteen's first concert in Milwaukee since 2016 when he performed at the old Bradley Center. The band's first visit to Fiserv set a record as the fastest sell-out in Fiserv Forum's five-year history.
Rodriguez believes fans responded because he has a long history of performing here and has a very strong and powerful fan base. Rodriguez adds, "The fact that he made us a stop, not only that, but it's his first trip to Fiserv Forum, it's special."
She says it also bodes well for the arena's future because "We are a fairly new building. We have had some of the biggest names in music history come through here and also the success of our basketball team helped us make a name for ourselves, not only around the country but internationally."
Tuesday will be Springsteen's 19th show in the Milwaukee area. The previous record for the fastest sell-out at Fiserv Forum was the Twenty-One Pilots show in 2018.
