MILWAUKEE — Calling all Barbie lovers, the 2023 Barbie Dreamhouse Pop-Up Truck will be at the Mayfair Mall (2500 N. Mayfair Rd, Wauwatosa, WI 53226) on Saturday, July 22.
The truck will be outside of the Barnes & Noble from 10 a.m. to 7 p.m.
A variety of merchandise will be sold out of the truck including hoodies, tote bags, mugs, keychains, patches, t-shirts, and more ranging from $12-$75.
For purchases over $40, a free item will be given out.
Barbie is celebrating 60 years of the Barbie Dreamhouse with the Pop-Up Truck, and of course, the new Barbie movie coming out Friday, July 21.
Busy this weekend? Don’t worry, as the truck is stopping in Chicago Saturday, July 29.
For more information, visit their website or read the press release below.
BARBIE® TRUCK DREAMHOUSE LIVING TOUR IS COMING TO MILWAUKEE ON 7/22!
(Milwaukee, Wis.) -- Barbie fans of all ages, this one!s for you: The Barbie Truck Tour is cruising back with
a whole new look: the 2023 Barbie Truck Dreamhouse Living Tour is heading to Milwaukee after kicking
off at the 2023 National Barbie Doll Collectors Convention earlier this month. The Barbie truck is rolling
into Mayfair Mall with all-NEW exclusive merchandise on the heels of the 60th Anniversary of Barbie
moving into her very first Dreamhouse.
• Milwaukee: Saturday, July 22nd, 10 a.m. to 7 p.m. at Mayfair near Barnes & Noble, 2500 N. Mayfair Rd, Wauwatosa, WI 53226
The newly redesigned Barbie Dreamhouse truck will offer an array of brand-new apparel, along with
home goods and accessories inspired by a day in life of Barbie in her Dreamhouse, including:
- Graphic T-Shirt
- Hoodie
- Denim Jacket
- Baseball Cap
- Throw Blanket
- Tote
- Embroidered patch set
- Necklace
- Keychain
- Pouch set
- Coasters
- Glass Tumbler
- Glass Mug
- Accessories Cup
- Thermal Bottle
In addition to the new exclusive Barbie Dreamhouse collectibles and multiple shareable photo moments
from the colorful truck backdrop, fans can look forward to a free gift with purchase over $40.
Barbie Dreamhouse Fun Facts:
• Encouraging children everywhere to dream big, Barbie bought her first Dreamhouse in 1962, before women in the United States could open their own bank accounts and when only 0.1% of
young women were independent homeowners.
• Barbie’s Dreamhouse has risen to become one of the most popular and recognizable homes in
the world. Barbie is always evolving with the times, and so is her home. The Dreamhouse has
undergone many remodels and refreshes over the years to reflect the popular architectural and
interior design trends of the time.
• More than 60 years later, Barbie’s Dreamhouse remains iconic. In fact, the brand sells one
Dreamhouse every minute!
The original Barbie Truck Totally Throwback Tour kicked off in Los Angeles in 2019, followed by the Barbie
Malibu Truck Tourin 2021 and the Barbie Truck Dreamhouse Living tour will continue to travelto different
cities throughout the U.S. Following its stop in Milwaukee, the Barbie Truck Dreamhouse Living Tour will
continue its tour of the East—next stop: Chicago on 7/29.
Merchandise will be available to purchase from the Barbie Truck by credit card. Pieces range in price from
$12 to $75. For more information, please visit barbie.com/BarbieTruck. Media contacts: ron@fwdpr.co
or kat@fwdpr.co
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