It seems all anyone can talk about is the extraordinary New England Patriots overtime victory over the Atlanta Falcons 34-28.
In case you missed the commercial breaks and the brands vying to win over your heart, here are the 10 Super Bowl ads you need to watch.
‘The Entire Journey’ - 84 Lumber
Many of us probably didn’t know building supplies company 84 Lumber, but it’s undoubtedly the most talked-about ad. The ad shows a Spanish-speaking mother and daughter traveling from Mexico into the United States. While the shorter version doesn’t draw attention to immigration, the full version ends with a powerful statement: “The will to succeed is always welcome here.” The ad was reportedly originally rejected for being too controversial by responding to President Trump’s plan for a US-Mexico border wall.
‘We Accept’ - Airbnb
The advertisements continued to take on social issues. Home rental platform Airbnb’s ad “We accept” was a direct response to the public’s criticism regarding the company’s past lack of concern over discriminatory behavior by hosts. Recently the company released new policies designed to combat bias to promote a more inclusive platform.
‘Born The Hard Way’ - Budweiser
Social justice responses keep coming this Super Bowl season. Budweiser’s advertisement dramatically tells the story of the beer company’s founder, German immigrant Adolphus Busch who came to St. Louis in the 1800s. The company boasted on Twitter: “This is the story of our founder and his pursuit of the American Dream.” Tweeters responded with #BoycottBudweiser, furious over the company’s immigration-themed ad.
‘Bai Bai Bai’ - Bai
Christopher Walken delivers a serious spoken word excerpt of *NSYNC classic: “Bye Bye Bye” all while Justin Timberlake sits next to him. Thanks to Timberlake the world now knows how to pronounce Bai, the antioxidant infused drink brand.
‘Punished’ - T-Mobile
And then the advertisements get naughty. T-Mobile featured a comedic Snoop Dogg and Martha Stewart trying to describe T-Mobile’s latest offer with marijuana references, but that wasn’t the ad that caught viewers attention. A T-Mobile customer-service representative takes an uncomfortable call from popular comedian turned customer Kristen Schaal. The wireless carrier’s ad parody of “50 Shades of Grey” implies having a Verizon plan is like being punished.
‘Cleaner of your dreams’ - Mr. Clean
Who knew housework could be so steamy? In this ad, the cleaning products company transformed the chore of cleaning your house. On their YouTube channel, the company boasts: “Mr. Clean satisfies in every room of the house.” You be the judge.
‘Yearbook’ - Honda
Honda created celebrity yearbook-like shots from old photos to encourage people to chase their dreams. Tina Fey, Robert Redford, Amy Adams, Earvin “Magic” Johnson, Steve Carell, Missy Elliott, Stan Lee, Jimmy Kimmel and Viola Davis all starred in the commercial giving consumers’ advice so stay true to yourself and keep pushing.
‘Daughter’ – Audi
In this touching commercial, a little girl competes in a soapbox car race as her father narrates his struggle with discussing gender equality. At the end, the girl wins the race. Before the father and his daughter drove in their Audi, the ad closes with the message: “Audi of America is committed to equal pay for equal work. Progress is for everyone.”
‘A Better Super Bowl’ - Hyundai
Hyundai’s post-Super Bowl ad pays tribute to the troops and their families in a revolutionary way. The 90-second live ad was filmed, edited and produced during the duration of the game, transporting soldiers from pods directly to the Super Bowl. Since the soldiers couldn’t come home, Hyundai USA brought home to them.
‘Super Bowl Babies’ - NFL
And of course, the one commercial we can always look forward to each year, the Super Bowl babies:
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